Every business owner wants to engage their audience without bombarding them with information, video production is a great way of doing this. Although videos aren’t a necessity for a website, we believe that from a design and a marketing point of view, a video can make a huge difference.
What are the benefits of video production?
As a video production agency, we are aware of the many benefits video production services can offer to you website. Video production services such as promotional videos can provide memorable content for a viewer, which encourages them to return to your website.
Video production is valuable because not only can it improve user engagement and brand awareness, it is very beneficial for SEO (Search Engine Optimization). You’re 53 times more likely to show up first on Google if your website has video embedded.
Video production can improve conversions and sales. Adding a product video to your landing page can increase conversions by 80%, whether a promotional video or a product video, we can be certain that the statistics show how beneficial video production can be for a website.
Where should I put my video?
There are 2 pages that we would recommend putting your video on, the homepage and a landing page. The homepage is a popular choice, if you can engage the viewers attention straight away with a compelling story, it is likely they will look through the rest of the site, and even return in the future.
A landing page is a great way of generating traffic to the site, studies show that having a video on your landing page can increase conversions by up to 80%.
By employing a video production agency, you can ensure that you will get a great video service which will be beneficial for your website. As video service experts, we believe that we can be the answer to driving success to your website. Take a look at our case studies to get more of a feel for the type of video you may be after, or contact us today to discuss your video production enquiries.