JCP 220 – Farm2Grow

The Department of Work and pensions enlisted us with the task of creating close to 150 videos in a strict 6 week timeframe for the Jobcentre Plus awards ceremony. These videos featured over 100 different inspiring people and companies at locations throughout the UK. It was a key requirement that the videos steer away from the traditional scripted format and provide a fresh perspective for the awards audience.

We achieved this by putting the narrative back in the hands of the awards participants. We wanted to give the passionate people at Farm2Grow the ability to tell their story they wanted to be heard, through this we gave the participants the opportunity to connect with the audience in a way that had not been achieved before.