Corporate video production v Promotional video production

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Generally, people use the terminology corporate video production and promotional video production in the same way, however, they couldn’t be more different. To prevent any miscommunication between you and the video production agency you should find out a bit more about both.

Although both video production services aim to promote your business to your target audience, they both do it in very different ways. The differences between both corporate video production and promotional video production can be seen below:

Corporate video production:

  • Business to business
  • Generally used to improve businesses brand
  • Shares information on the company- values, visions
  • Can be used within the business e.g for training purposes
  • Explains product or service

Promotional video production:

  • Business to customer
  • Focuses on selling a product or service
  • Often used online
  • Tends to be shorter than a corporate video
  • Most popular type of video production service

So, you now know the difference between the two video services, but how can you use them? Corporate video production can be used to launch a campaign or provide internal training to members of staff. This video service is a great opportunity to showcase your expertise, whilst also showcasing customer testimonials to promote the qualities of your business.

On the other hand, promotional video production is the best way to launch and promote a new product or service. As a video production company in Nottingham, we are aware that promotional videos are a great way to generate interest on Social Media and drive traffic and potential leads to your website.

It is important to recognise the differences between both video services. Essentially, promotional videos are the best way to launch a new product or service, whereas a corporate video is a great chance to reflect on the business as a whole. Here at AtomicVideo, we provide both of these video services and you can check out our case studies to look at the range of video services we supply.