As you know, the art of being able to tell an amazing and captivating story is not a brand new concept. Nonetheless, in terms of marketing and promoting your brand, it is becoming common for businesses to use video to build a stronger connection with their audience.
Importance of telling your brand’s story
Brand storytelling is much more than a pitch or presentation. Your brand’s story represents and involves how you can deliver value to your customers. Everything from your tone of voice down to the fonts used on your website will set an expectation for your target audience.
Expecting your audience to stay loyal without a story that they gravitate towards will make it much harder for you to retain valuable customers. As many businesses will be offering similar services and products as you do, it is your story that will set you miles apart.
Why choose video
Your brand video will allow you to attract people who will actually care about what it is you do and not just focus on what you sell. “About us” videos are a great way to express and build up the journey of your company whilst clarifying what brand is. Think of it as a way to build a genuine and meaningful connection with your customers. Now, with that said, you do not want to bore them with a 10-minute video. Instead, you want to keep it short, sweet and simple.
Think about what it is about your business that will capture the viewer’s attention. What is it about the journey that is going to hook them into learning more about your business and its products. Whether you grab their attention through a motivational quote or a brand value, really think about what is it that will lure your chosen audience in so that they want to get to know your story even more?
What to consider when telling your story
Every great story has a purpose behind it. Ask yourself why you want to share your story. This way, you avoid telling your story just for the sake of telling your story. Think about it, there is a slim chance that people are going to listen to your story just to listen to it – give them a purpose to.
To help narrow down your story to the most important elements you should filter out the less important parts once your first written draft is complete. Reflect on what you have and cut out the irrelevant parts by asking yourself:
- Why is this [part] relevant?
- Is this going to resonate with my target audience? (who is the message for and am I grabbing their attention)
- Is there any point to what is being said and does it relate to my businesses morals?
Essentially, communicating your brand’s story through video is a creative way to help the audience understand what you do and who you are. It’s not about trying to sell yourself and your company or entice people to want to buy from you, it is more about explaining to your audience who you are.
With a huge range of recording equipment and editing software, there are so many ways to make your video look dynamic and engaging. Having visual control on how your story looks and feels can leave less room for misinterpretation.
Through video content, you are letting the audience feel and see what it is you are saying.
We understand how it is difficult for business owners to know where to start, especially if the world of social media and advancing technology still feels new to them. Luckily, through video production services, life can be made easier for you. Through years of experience working with a variety of clients, we tailor our expertise to meet with your needs.
If you are interested in producing a video for your business, please contact us to see how we can help.