Communicating your brand’s story through video

As you know, the art of being able to tell an amazing and captivating story is not a brand new concept. Nonetheless, in terms of marketing and promoting your brand, it is becoming common for businesses to use video to build a stronger connection with their audience. Importance of telling your brand’s story Brand storytelling...

3 reasons why video testimonials beat text testimonials

Testimonials are a key trust-building tool for any business. Being able to show that your services have previously satisfied a customer’s requirements gives you a foot in the door with your next client.  Not all testimonials are equal Whilst having testimonials is more effective compared to having none, the display medium is important. Research has shown that...

What is the job of a video producer

While the specifics of a producer’s job may change from shoot to shoot, one thing is a given. They call the shots. Whether they are working on a short film, commercial or promotional video, a video producers main job is to bring an idea to life, managing a films creation from start to finish. So...

Why promotional videos are beneficial for your business

The way we consume content is now predominantly digital. More and more users are turning to their mobile and desktop devices with far less traditional media being consumed. This presents huge marketing opportunities for smaller businesses, that would have previously been road blocked by higher traditional advertising costs. The digital space removes most of these...

Why is corporate video production important?

Video production services as a whole are important to every business, but what sets corporate video production aside from the rest? Video services are a great way of making engaging and informative content for your audience, and therefore helps to generate traffic to drive leads to your company. Corporate video production is great because it...

Corporate video production v Promotional video production

Generally, people use the terminology corporate video production and promotional video production in the same way, however, they couldn’t be more different. To prevent any miscommunication between you and the video production agency you should find out a bit more about both. Although both video production services aim to promote your business to your target...

Does your website need a video?

Every business owner wants to engage their audience without bombarding them with information, video production is a great way of doing this. Although videos aren’t a necessity for a website, we believe that from a design and a marketing point of view, a video can make a huge difference. What are the benefits of video...

Top 5 tips to mastering your promotional video

Promotional videos need to be effective and memorable for the person watching and we want to help you master yours. As a video production company in Nottingham, we often create promotional videos to clients, so we believe our team of experts can help you. Target Audience The target audience for your promotional video is one...

The importance of a video production brief

As a video production company in Nottingham, we feel the initial video brief is an essential part to providing a fantastic video production service. The video brief allows us to gather all the information we need and helps towards us coming up with a concept for the video service. The brief also allows the client...