Communicating your brand’s story through video

As you know, the art of being able to tell an amazing and captivating story is not a brand new concept. Nonetheless, in terms of marketing and promoting your brand, it is becoming common for businesses to use video to build a stronger connection with their audience. Importance of telling your brand’s story Brand storytelling...

Top 5 questions to ask yourself before hiring a video production company

A recent study found that a whopping 80% of users recall a video ad they viewed in the past 30 days (Source: Hubspot) With such encouraging stats, it is easy to understand why companies in all sectors are turning to video more than ever. But amidst this great rush towards visual communication, many fall into...

3 reasons why video testimonials beat text testimonials

Testimonials are a key trust-building tool for any business. Being able to show that your services have previously satisfied a customer’s requirements gives you a foot in the door with your next client.  Not all testimonials are equal Whilst having testimonials is more effective compared to having none, the display medium is important. Research has shown that...

What is the job of a video producer

While the specifics of a producer’s job may change from shoot to shoot, one thing is a given. They call the shots. Whether they are working on a short film, commercial or promotional video, a video producers main job is to bring an idea to life, managing a films creation from start to finish. So...